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April 18, 2012

'VIVA LA VIDA:' FOR LOVE & LEMONS SUMMER 2012 COLLECTION

I've always been a huge fan of Frida Kahlo's work, which is one of the reasons why I found For Love & Lemons' new summer collection cookbook to be absolutely incredible.  Inspired by the former artist, the label said that Kahlo's "colorful flare put them in a design frenzy for the summer collection,"  although colorful is somewhat of an understatement.  Appropriately titled Viva La Vida ("live the life"), you almost feel as if you're looking through an art exhibit rather than a clothing lookbook.  It was really inspiring to see For Love & Lemons open the collection with a Frida-reminscent portrait of their uniquely beautiful model, Valeria Efanova (painted exclusively for the collection by John Cahn) and end with a quote by Kahlo.

Viva La Vida has a Free People meets Planet Blue meets Stone_Cold_Fox feel.  It's a pretty lengthy post but I found it hard to pick which photos to leave out, considering I thought it was best viewed as a whole (see the entire collection after the jump).

















































(image source: For Love & Lemons)

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